Last updated: 29th December, 2025

1. About this Privacy Policy

Elymentica operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Elymentica is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, disclose, store and otherwise process personal information when you visit, use, or make a purchase or other transaction using the Services, or when you otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply to the extent of that conflict in relation to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read and understood this Privacy Policy and that you acknowledge the collection, use and disclosure of your information as described here.

2. Meaning of “personal information”

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify you and cannot reasonably be linked to you.

3. Personal information we collect or process

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from this personal information).

We may collect contact details such as your name, address, billing address, shipping address, telephone number and email address. We may collect financial information such as credit card details, debit card details, financial account numbers, payment card information, transaction details, the form of payment, payment confirmation and other payment-related details. We may collect account information such as your username, password, security questions, preferences and settings. We may collect transaction information such as the items you view, place in your basket, add to your wishlist, purchase, return, exchange or cancel, as well as details of your past transactions. We may collect information about your communications with us, including the information you provide when you contact us, for example when you submit a customer support enquiry. We may collect device information such as details about your device, browser or network connection, your IP address and other unique identifiers. We may also collect usage information about your interaction with the Services, including how and when you interact with or navigate the Services.

4. Sources of personal information

We may collect personal information directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information to us. We may collect personal information automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies. We may collect personal information from service providers where we engage them to enable certain technology and where they collect or process personal information on our behalf. We may also collect personal information from partners or other third parties.

5. How we use personal information

Depending on how you interact with us or which Services you use, we may use personal information for the purposes described below.

We use personal information to provide, tailor and improve the Services. This includes using personal information to perform our contract with you, process payments, fulfil orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and provide a customised shopping experience, including recommending products related to your purchases. This may also include using personal information to better tailor and improve the Services generally.

We use personal information for marketing and advertising. This includes sending marketing, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services on the Services or on other websites, including advertisements based on items you have previously purchased, added to your basket, and other activity on the Services.

We use personal information for security and fraud prevention. This includes authenticating your account, providing a secure payment and shopping experience, detecting, investigating or taking action regarding potentially fraudulent, illegal, unsafe or malicious activity, protecting public safety, and securing our Services. Where you register an account, you are responsible for keeping your account credentials secure, and we strongly recommend that you do not share your username, password or other access details with anyone.

We use personal information to communicate with you. This includes providing customer support, responding to enquiries, delivering effective services and maintaining our relationship with you.

We use personal information for legal reasons. This includes complying with applicable law, responding to valid legal process (including requests from law enforcement or government agencies), investigating or participating in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and enforcing or investigating potential breaches of our terms or policies.

6. How we disclose personal information

We may disclose personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. This may include disclosure to Shopify, vendors and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.

We may also disclose personal information to business and marketing partners to provide marketing services and to advertise to you. By way of example, we use Shopify to support personalised advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising and marketing based on your online activity across different merchants and websites, and you may be able to exercise those rights through the privacy settings made available on the Services (including cookie and advertising preference tools where provided) or by contacting us using the details in the “Contact” section below.

We may disclose personal information where you direct us to do so, where you request it, or where you otherwise consent to disclosure, including where it is necessary to ship products to you or where you use social media widgets or login integrations.

We may disclose personal information to our affiliates or otherwise within our corporate group. We may also disclose personal information in connection with a business transaction, such as a merger, acquisition, reorganisation or bankruptcy. We may disclose personal information where necessary to comply with legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

7. Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be transmitted to and shared with Shopify and with third parties that may be located in countries other than the country in which you reside, where this is necessary to provide and improve the Services.

To help protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with Shopify. For the purposes of providing these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for its processing of your personal information for these purposes, including responding to requests you make to exercise rights over the use of your personal information by Shopify for these purposes.

You can learn more about how Shopify uses personal information, and the rights you may have, by reviewing the Shopify Consumer Privacy Policy and related information made available by Shopify at https://privacy.shopify.com/en. Depending on where you live, you may also be able to exercise certain rights directly with Shopify via Shopify’s privacy portal available through that same location.

8. Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow a link to a site not affiliated with or controlled by us, you should review that third party’s privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security practices of such third-party sites, including the accuracy, completeness or reliability of information found on them.

Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by those third parties. The inclusion of a link does not, by itself, imply our endorsement of the linked platform or its owners or operators, except where we expressly state otherwise on the Services.

9. Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian and believe a child has provided us with personal information, you may contact us using the details below and request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

10. Security and retention of information

No security measures are perfect or impenetrable and we cannot guarantee absolute security. Information you send to us may not be secure while in transit, and we recommend that you do not use insecure channels to communicate sensitive or confidential information.

How long we retain personal information depends on the purpose for which it was collected and other relevant factors, including whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

11. Your rights and choices

Depending on where you live, you may have some or all of the rights described in this section in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request where permitted by law.

You may have the right to access personal information we hold about you. You may have the right to request that we delete personal information we maintain about you. You may have the right to request that we correct inaccurate personal information we maintain about you. You may have the right to receive a copy of personal information we hold about you and, in certain circumstances and subject to exceptions, to request that we transfer it to a third party.

We may send you promotional emails, and you can opt out at any time by using the unsubscribe option included in those emails.

If you opt out of promotional communications, we may still send non-promotional messages, such as communications about your account or orders.

If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may also have the right to object to processing and to request restriction of processing in certain circumstances. Where we rely on your consent to process personal information, you may withdraw that consent at any time; withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

You may exercise your rights by using any rights-related controls made available on the Services, or by contacting us using the contact details set out below. We will not discriminate against you for exercising any of your rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

Where applicable law allows, you may appoint an authorised agent to submit requests on your behalf. Before accepting a request from an authorised agent, we may require proof that you have authorised the agent to act for you, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

12. Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the same contact details, and/or to lodge a complaint with your local data protection authority. If you are in the UK, you may also contact the Information Commissioner’s Office. If you are in the EEA, a list of supervisory authorities is available via the European Data Protection Board.

13. International transfers

We may transfer, store and process your personal information outside the country in which you live. Where we transfer personal information out of the United Kingdom or the European Economic Area, we will use recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement and/or any equivalent clauses issued by the relevant UK competent authority, unless the transfer is to a country recognised as providing an adequate level of protection.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice where required by applicable law.

15. Contact and data controller

If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise any rights available to you, please contact us by email at support@altcirclehealth.com or by post at Devonshire House, 582 Honeypot Lane, Stanmore, England, HA7 1JS, United Kingdom.

For the purposes of applicable data protection laws, we are the data controller of your personal information. Where Elymentica operates as a brand of Alt Circle Health Limited, Alt Circle Health Limited is the legal entity responsible as data controller for the Services.